From: IBM Software Newsletter Subject: Special Edition: 5 SOA entry points to ignite innovation. Content-Type: text/html; charset="us-ascii" MIME-Version: 1.0 To: newsatos2site.com Message-Id: <20060424191649.3B2EB103001atisource.ibm.com> Date: Mon, 24 Apr 2006 19:16:49 +0000 (CUT)

April 24, 2006, Volume 3, Issue 4

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Welcome to the April edition of the IBM Software Newsletter. If you experience any difficulties viewing this newsletter, you can access it online here.

According to Forrester, 800 of the world’s largest companies have deployed projects based on Service-Oriented Architecture (SOA).* One reason is a call from CEOs to demonstrate innovation in their business models, products, services and more. An IBM survey found that two out of three CEOs interviewed intend to drive fundamental change in their organizations over the next two years, and that they understand the need to innovate to achieve this change.** SOA has emerged as a key enabler of innovation that can help you differentiate and compete.

Our experience in over 1,800 SOA customer engagements illustrates that many of you understand the value of SOA and are ready to get started. This special SOA edition of the newsletter introduces you to five key entry points for SOA -- people, process, information, connectivity and reuse. Explore these entry points here and see which ones are right for driving SOA and innovation in your business.

Enjoy this month's newsletter!

Dan Galvan
Vice President Marketing Programs
IBM Software

	SOA Entry Points

		Meet your SOA project at the front door. IBM WebSphere Portal Live! events show you an easy way to get started fast. Gartner estimates that "through 2007, an enterprise portal will be the first major application of SOA concepts for more than 50 percent of enterprises."*** Portals are becoming a central entry point for SOA. Business, IT and end user stakeholders relate to the portal interface as a way of understanding business processes and how services need to support them and adapt to rapid change. An upcoming event series shows you how to achieve greater productivity and efficiency through portal-enabled SOA. Attend an IBM WebSphere® Portal Live! event near you and see how the new IBM WebSphere Portal Version 6.0 provides an ideal and easy-to-understand approach to adopting SOA. New features help you achieve your SOA and productivity goals faster than you thought possible. [More]

		See it. Hear it. Try it. Enhanced IBM WebSphere software helps unlock the innovative power of SOA. Businesses are using SOA to innovate and drive key business and IT benefits. Focusing on key business processes and optimizing them through SOA. Enabling improved flexibility by connecting applications and processes. Reusing and sharing services to reduce costs while expanding access to critical services and applications. To be successful with these efforts, you need powerful tools and industry knowledge. IBM industry expertise combined with enhanced WebSphere software can help you leverage any of these entry points to SOA. -- Attend a new Webcast featuring WebSphere Software General Manager, Robert LeBlanc, and Jason Bloomberg, Senior Analyst at ZapThink, and see how you can unlock the innovative power of SOA. -- See and hear new demos of the enhanced software. -- Download no-charge evaluation software. -- Register for a WebSphere Live! for SOA event near you to see how WebSphere software can help you get started on your SOA journey. [More]

Test drive the new IBM DB2 Viper.
The latest version of DB2 helps you adopt SOA while leveraging your information assets.

Analysts warn that deploying SOA without an integrated enterprise information management capability may be a wasted investment. It is critical to look beyond applications when you approach SOA and incorporate the underlying information assets that help people, processes and applications make the right moves at the right time.

This critical need for an information component makes your information an excellent starting point for SOA initiatives. Get started by joining the IBM DB2® Viper community to test drive the new version of DB2 and see how its native XML capability and other features help you adopt SOA while you achieve greater value from your information assets.
[More]

	Customer Spotlight

Xerox reduces custom coding and innovates again. No stranger to innovation, Xerox not only introduced the photocopy machine, but also Ethernet, the graphical user interface and the mouse. But when it came to integrating and deploying the applications needed to operate its many divisions, the office innovator found itself duplicating custom coding efforts again and again. Find out how Xerox solved the problem with an enterprise service bus powered by WebSphere software. The solution enables Xerox to reuse coding assets and leverage a common infrastructure for integrating a large number of applications. An open-standards foundation for a flexible SOA, the solution has delivered 100 percent payback in 24 months, saved US$724,000 per year in deployment costs and helped Xerox develop and deploy applications in one quarter of the time it took previously. [More]

	SOA Features

RedMonk paper says zSeries is ideal for SOA. Find out why.
In his paper, "IBM System z9®, Enterprise Service Bulldozer," RedMonk's James Governor contends that IBM System z9 is a potential mainframe powerhouse for a highly scalable, enterprise-class SOA deployment and management platform. His reasons? The system's ability to scale up as required. Stellar resilience and availability. Solid mainframe security. A suite of compatible SOA IBM middleware to enhance its value. And these are just a few.
[More]

		IBM introduces SOA Development Survival Guide to help developers and architects. Tackling SOA projects can be a daunting proposition. What's the best way to reuse service components across the development lifecycle? How can you work as effectively as possible across different core teams? Fear not. The IBM SOA Development Survival Guide is a pre- packaged kit that can help deepen your understanding, ease your burden and accelerate the deployment of SOA projects. A white paper on business-driven development for SOA describes how to align IT investments with business goals. A Webcast shows you how IBM Rational® software can play a critical role in achieving a complete, open, modular and proven environment for business-driven development. And there's more. [More]

SOA knowledge is SOA power. IBM Transaction & Messaging Technical Conference, June 12-16, 2006, Atlanta.
Attend this year's IBM Transaction & Messaging Technical Conference and see how the IBM CICS® and IBM WebSphere MQ family of products play into your SOA strategy. There are hundreds of sessions and you'll get the latest tips, techniques and information to maximize the full potential of SOA.

-- Improve your knowledge of XML, SOA, ESB, and Web services.
-- Test drive new technologies.
-- Network with IBM Business Partners and product experts.
-- See new demonstrations and meet experts at the product expo.
-- Get certified free-of-charge or at reduced rates.

See just how powerful your CICS and WebSphere MQ applications can be when combined with your new knowledge of SOA, ESB, Web services and more.
[More]

New white paper--Effective SOA governance. Make SOA more effective with a lifecycle approach to SOA governance. Implementing SOA without a clear governance strategy is a common pitfall. One that may inhibit your success in realizing the flexibility and time-to-market benefits that probably drove you to SOA in the first place. This paper first helps you understand how SOA governance can fit within an overall corporate governance framework. Then, learn how to effectively apply SOA governance through the appropriate decisions and progress measurements. Finally, take a look at IBM's four-phase approach to building an effective SOA governance framework. [More]

	Other areas of interest

		Respond to change proactively, outsmart complexity and reduce costs. Take back control at the IBM IT Service Management Roadshows. Increasing IT operation costs. Constant change. Complex environments. You have to manage it all and worry about compliance demands and audits at the same time. You can take back control with IBM Tivoli® IT Service Management (ITSM) solutions. The key is finding innovative approaches that enable you to shift from a systems management to a service management model that helps you align IT performance with business goals. Attend a no-charge, half-day IBM IT Service Management Roadshow at a location near you for in-depth presentations and demonstrations. See how you can ensure quality application rollouts while decreasing problem resolution time. Take the first steps to a successful configuration management database. Manage compliance as you cut costs and meet regulatory goals. [More]

Get the insight of 765 CEOs on your desktop.
Top business leaders are innovating more than ever. For "Expanding the Innovation Horizon: The Global CEO Study 2006," IBM interviewed 765 CEOs from 21 industries around the world. Incredibly candid in their responses, these men and women revealed the pressures they are facing -- such as globalization, changing technology and intense competition -- and told how they are innovating to help overcome these challenges and secure a solid future for their businesses. Now you can get the scoop on how they're doing it. Register to receive the executive summary or request an e-mail copy of the full study.
[More]

Take back control.
Join Ned and Gil as they take back control with IBM middleware. See how.
[More]

Don't miss the IBM Rational Developer Conference, June 4-8, 2006.
Sign up today.
[More]

Dig deep.
Innovate to the core of your business with IBM middleware.
[More]

More news.
Access IBM software press releases and learn about the latest IBM software news, announcements and updates.
[More]

Training news.
Learn more about the latest IBM training innovations and promotions.
[More]

Software success stories.
Access a complete database of case studies that shows you how your peers are succeeding with IBM software.
[More]

Software support.
The resources you need to succeed with IBM software.
[More]

IBM Software Catalog.
Browse and buy online.
[More]

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The Editors

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© Copyright IBM Corporation 2006.

IBM, CICS, DB2, Lotus, Notes, Rational, System z9, Tivoli, WebSphere, Workplace and zSeries are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries or both.

Other company, product and services names may be trademarks or service marks of others.

* Topic Overview: Service-Oriented Architecture, Forrester Research, Inc., December 2005.
** Expanding the Innovation Horizon, IBM Global CEO Study 2006, Executive Summary, March 2006.
*** Gene Phifer, Gartner Research; Publication October 12, 2005, ID Number: G00132930