Return-Path: Received: from d25xlcore010.ca.ibm.com (d25xlcore010.ca.ibm.com [216.208.176.115]) by warp.os2site.com (Weasel v1.73) for ; 18 Jan 2007 13:04:05 +1100 From: "IBM Australia" To: deadmail Subject: IBM Connect - Go behind the scenes at Australian Open 2007 Date: Wed, 17 Jan 2007 21:04:05 -0500 Message-Id: <20070117202240.vSIZ3b2bokgSathttp://www-931.ibm.com> Reply-To: imatau1.ibm.com Return-Path: Sender: X-Custom-Header: outTouchId=839012|outTouchName=newsletter_10515_915_1OUT|prospectId=10325988|emailId=deadmail|hostId=NA MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----------116908188824717" ------------116908188824717 Content-Type: text/plain; charset="iso-8859-15" If you cannot read this email, click below: http://www-931.ibm.com/newsletter_10515_915_1WEBEML/xcw103259887 ------------116908188824717 Content-Type: text/html; charset="iso-8859-15" If you are unable to read the HTML e-mail below, please view it online.

	17-01-2007

The story of the Australian Open, the flagship event of Tennis Australia, is also a story of innovation, of taking a local tennis tournament and turning it into one of the world's largest sporting events, attracting the world's best tennis players and over $20 million in prize money.

IBM has been there, every year for the last 14 years, helping Tennis Australia to innovate and deliver real business results in a fiercely competitive environment - not dissimilar to the tournament itself.

In this special Australian Open 2007 IBM Connect, we'll take a look at some of the remarkable innovations that are helping Tennis Australia stay on top of their game.

Top stories
		Innovation in tennis Remember when courts were made of grass and racquets were made of wood? The sport of tennis is an apt metaphor for today's business, with constant evolution and competition requiring players to innovate if they want to remain at the top of the game. See how courts, racquets and even players have had to change over time in the modern game of world-class professional tennis by selecting INNOVATION IN TENNIS on our interactive microsite> More

		Innovation in business The need to innovate is just as vital for Tennis Australia. For 50 weeks of the year, it is a typical mid-sized business, until that one crucial fortnight in January when it hosts one of the largest annually-attended sporting events in the world - the Grand Slam of Asia Pacific. For those two weeks, Tennis Australia must seize its advantage to enhance the level of participation and fan experience, deliver accurate real-time information, generate revenue and remain cost-effective, all while supporting its core business mission to bring more tennis to more Australians. Hear how the main business players are innovating to ensure the success of Australian Open 2007 by selecting INNOVATION IN BUSINESS on our interactive microsite> More

		On court This year, Tennis Australia and IBM are raising coverage to another level. IBM will be providing men's and women's singles players in Rod Laver Arena with a Match Analysis DVD following their match. The DVD enables these players and their coaches to view and analyse their match from different perspectives showing their strengths and weaknesses against their opponent. Take a closer look at all the technology that keeps pace with the fastest players in the game, including the radar Speed Serve System and the integrated scoring system by selecting ON COURT on our interactive microsite> More

		At home This year, an enhanced PointTracker application brings online fans even closer to the action with 3D models of Rod Laver Arena. Fans now have the ability to select live or past matches and watch the placement of the shots from a number of different viewpoints. Read more about PointTracker and other innovative solutions IBM is bringing to the Australian Open by selecting AT HOME on our interactive microsite> More

		The inside story of IBM at Australia Open 2007 There's no shortage of innovative technology and business solutions at this year's tournament. From hugely scalable infrastructure to new business models and revenue streams, virtually every area of expertise within IBM has contributed. See how IBM is helping change the game behind the game by selecting INNOVATION IN BUSINESS on our interactive microsite> More

		Go behind the scenes Even if you can't get to Melbourne Park, you can still go behind the scenes and take a tour of the facilities, technology and infrastructure that help make Australian Open one of the world's premier sporting events. Go on your very own tour of the innovations and solutions by selecting BEHIND THE SCENES on our interactive microsite> More

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