09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0. Wanna know what's so important about it?

It's the HD-DVD Processing Key for most movies released so far. I was not aware that a string of numbers and letters was copyrightable. Perhaps its just my ignorance but it seems that someone is abusing the DMCA again.

http://blog.digg.com/?p=74
http://09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63.com/?p=4
http://rudd-o.com/archives/2007/04/30/spread-this-number/
http://www.freedom-to-tinker.com/?p=1104